Business Model Canvas Template for Word

Fill in the canvas below, then download it as a .docx you can keep editing in Word.

Business Model Canvas

Not saved

Key Partners

Who are your key partners and suppliers?

    Key Activities

    What key activities does your value proposition require?

      Key Resources

      What key resources does your value proposition require?

        Value Propositions

        What value do you deliver, and which customer problem do you solve?

          Customer Relationships

          What relationship does each customer segment expect you to keep?

            Channels

            Through which channels do your customer segments want to be reached?

              Customer Segments

              Who are your most important customers?

                Cost Structure

                What are the most important costs in your business model?

                  Revenue Streams

                  What are customers really willing to pay for, and how?

                    It is a table, not a picture of one

                    Most free Word canvases are a screenshot pasted into a document: you can move it, and that is all. This one is a real Word table — one 5×2 grid with merged cells for the true canvas geometry, and your notes as ordinary paragraphs inside the cells, each one shaded in the colour you gave it here. Click into a cell in Word and type.

                    The section is landscape so the nine blocks keep their proportions on A4, and the file uses the document's own default fonts, so it picks up your organisation's template instead of fighting it.

                    Editing the canvas once it opens in Word

                    1. 1

                      Type in the cells

                      Each block is one cell. Put each idea on its own line — a paragraph per sticky note.
                    2. 2

                      Recolour a note

                      Click the note’s paragraph, then Home → Shading. Note colour is paragraph shading, so it moves with the note.
                    3. 3

                      Let a block grow

                      Rows carry a minimum height, not a fixed one, so a long block pushes its row taller instead of clipping.
                    4. 4

                      Keep it on one page

                      Layout → Orientation stays Landscape. If the table spills, shrink the body font a point rather than paginating.

                    What is inside the .docx

                    PropertyWhat the file contains
                    File typeOffice Open XML .docx, opened by Word 2007 and later
                    PageA4, landscape, 12.7mm margins on all four sides
                    LayoutOne 5×2 table, merged cells for Value Propositions, Cost Structure and Revenue Streams
                    Note coloursWord paragraph shading (w:shd) on each note, taken from its colour on screen
                    NotesOne paragraph per note, plain text, 10pt, fully editable
                    FontsNone specified, so the document takes your Word default
                    Empty blocksBlock title and an empty cell — the on-screen prompts are not exported

                    Also available as…

                    Questions about the Word version

                    Any version that reads .docx: Word 2007 and later on Windows and Mac, Word on the web, and Word for iPad and Android. LibreOffice Writer, Apple Pages and Google Docs open it too, though shading and merged cells can render slightly differently outside Word.

                    In Word, yes — the block titles are text in the header row of each cell. On this page they are fixed, because the nine blocks and their arrangement are the Business Model Canvas specification.

                    A Business Model Canvas is five columns wide. On a portrait page the columns end up around 30mm each, which is too narrow to read. The section is set to landscape so the file matches the shape of the canvas.

                    No. Download it empty and write in Word if you prefer. Anything you do type here is kept in this browser, so it is still waiting on this page when you come back.