Lean Canvas

Fill in nine blocks built for a startup that hasn't found its model yet.

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Problem

What are the top 1-3 problems, and how are they solved today?

    Solution

    What is the simplest thing you can build to solve each problem?

      Key Metrics

      What are the key numbers that tell you how your business is doing?

        Unique Value Proposition

        What single, clear message states why you are different and worth buying?

          Unfair Advantage

          What do you have that cannot be easily copied or bought?

            Channels

            Through which channels do your customer segments want to be reached?

              Customer Segments

              Who are your target customers, and who are the early adopters?

                Cost Structure

                What are the costs to build, market and support this product?

                  Revenue Streams

                  What is your revenue model, and what is your average order value?

                    This clears every note on this canvas. You can undo it straight afterwards.

                    Lean Canvas vs. Business Model Canvas

                    The Lean Canvas swaps Key Partners, Key Resources and Key Activities for Problem, Solution, Key Metrics and Unfair Advantage — built for validating a business model that doesn't exist yet, where the Business Model Canvas documents one that already runs.

                    The nine blocks

                    Customer Segments

                    Who are your target customers, and who are the early adopters?

                    Problem

                    What are the top 1-3 problems, and how are they solved today?

                    Unique Value Proposition

                    What single, clear message states why you are different and worth buying?

                    Solution

                    What is the simplest thing you can build to solve each problem?

                    Channels

                    Through which channels do your customer segments want to be reached?

                    Revenue Streams

                    What is your revenue model, and what is your average order value?

                    Cost Structure

                    What are the costs to build, market and support this product?

                    Key Metrics

                    What are the key numbers that tell you how your business is doing?

                    Unfair Advantage

                    What do you have that cannot be easily copied or bought?

                    FAQ

                    Use it before you have a working business model, to test a problem and an early customer segment. Switch to the Business Model Canvas once the model is proven.

                    Yes. No account, no paywall, no watermark on any export.