Customer Jobs
What jobs is your customer trying to get done?
Where the fit happens
The circle is the customer, read on its own terms: the jobs they are trying to get done, the pains that get in the way, the gains they are hoping for. The square is your side — products and services, and how each one relieves a pain or creates a gain. Fit is not "does this row look full"; it's whether a real Pain Reliever answers a real Pain, and a real Gain Creator answers a real Gain, rather than a feature nobody in the circle asked for.
The six segments
Customer Jobs
What jobs is your customer trying to get done?Pains
What bad outcomes, risks and obstacles relate to those jobs?Gains
What outcomes and benefits does your customer want?Products & Services
What products and services do you offer?Pain Relievers
How do your products and services relieve those pains?Gain Creators
How do your products and services create those gains?FAQ
The Business Model Canvas maps your whole business in nine blocks. The Value Proposition Canvas zooms into one relationship on it — Value Propositions and Customer Segments — and expands each into three parts, to check the fit in detail.
Yes. No account, no paywall, no watermark on any export.